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Reinventing Your Marketing

Reinventing Your Marketing
ISBN: 1422162559 | 2011 | MOBI | 272 pages | 0,9 MB


Stop pushing products--and start cultivating customer relationships.

If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Figure out what business you're really in

- Collaborate with customers to meet current and future needs

- Create products that perform the jobs people need to get done

- Get a bird's-eye view of your brands' strengths and weaknesses

- Tap a market that's larger than China and India combined

- Deliver superior value to your B2B customers

- End the war between sales and marketing

Download
http://extabit.com/file/27a3i0nin71a1/1422162559_Marketing.mobi
or
http://vip-file.com/download/71416.7c1e74a7f883bd116b89b88e78e3/1422162559_Marketing.mobi.html

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